The videos will be distributed freely to all members of the Leadership Council for Guaranteed Health Care, which includes all the major singlepayer advocacy organizations. In addition, the videos will be offered for free distribution through lists of other organizations and individuals who have supported single payer, such as Michael Moore and Al Gore. Each organization will receive an icon to place on their website to link to the videos. HealthJustice anticipates that AirAmerica and GritTV will contribute to introduction and distribution. HealthJustice also anticipates an email blast with a targeted email list of 100,000 email addresses and an untargeted list of 5 million email addresses.
All the videos can be shared, embedded on socialnet sites such as Facebook and MySpace and forwarded, keeping the links intact.